Local seo businesses now can be relief, since 2014 Google had evolved itself to be more Localized. Recently base on study shows 46% of the searchers on Google are Local Searchers.Although Local SEO doesn’t have an Official Definition for it, you can identify it as location base searching optimization. https://digitalmarketing.buzz/want-to-gain-local-searchers-here-is-your-complete-local-seo-guide-for-free/