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Keller (2003) argues that purchaser's good working experience with a brand as a result of what they have acquired, felt and listened to is definitely the source of the model worth. On this basis he defined brand name fairness as “the differential outcome that brand expertise has on shopper reaction https://literature-review57900.corpfinwiki.com/7114966/how_文献综述代写_can_save_you_time_stress_and_money

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