Metrics enable you to feed shopper info into Klaviyo which supplies you the power to create simpler purchaser segments, campaigns, and flows. Klaviyo also has integrations with preferred ecommerce platforms for example https://aliciacmtr776694.activoblog.com/30458901/what-does-setup-advanced-klaviyo-email-marketing-flows-for-shopify-shopify-klaviyo-mean