Not long ago, PR was simple: write a press release, send it to journalists, wait, and hope they covered your story. Everything moved slowly. Messages were filtered through editors and media gatekeepers. Fast forward to today: social media has flipped the playbook. PR is no longer a one-way announcement. It’s a live, two-way conversation, and if you’re not part of it, you’re already... https://www.greatimpressions.biz/why-social-media-participation-is-critical-for-pr/